Chemlawn's business model in that era consisted of company-owned locations rather than franchises.

Chemlawn's business model in that era consisted of company-owned locations rather than franchises.

• A. True
• B. False
• C. Not sure
• D. It depends

Answer: (A)

The main idea here is how Chemlawn owned and ran its locations versus letting independent operators run them as franchises. In that era, Chemlawn expanded by owning and operating the service locations itself, which gives the company direct control over every aspect of operations—customer experience, service quality, pricing, training, and branding. This centralized ownership makes it easier to implement uniform programs and quickly roll out new offerings across all sites. If the business had used franchises, you’d expect more variation in how services are delivered and priced because each franchise would operate with some independent decision-making. So, the statement is true: the model was company-owned locations, not franchises.